PRIVACY POLICY

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS FOR THE RESPONSIBLE PARTY

1.1

We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how your personal data is handled when you use our website. Personal data refers to all information that can be used to identify you personally.

1.2

The controller responsible for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Anne & Viktor. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3

For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the padlock symbol in your browser's address bar.

INFORMATION COLLECTION WHEN YOU VISIT OUR WEBSITE

When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in exchange
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (in anonymized form, if applicable)

The processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or other use of the data. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

COOKIES

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some cookies are deleted at the end of the browser session (session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (permanent cookies).

If cookies are activated, they collect and process certain user information, such as browser and location data and IP addresses. Permanent cookies are automatically deleted after a certain period of time.

Some cookies are used to simplify the ordering process (e.g., to remember the contents of a shopping cart). If personal data is also processed by cookies implemented by us, the processing is carried out in accordance with Article 6(1)(b) of the GDPR (performance of a contract) or Article 6(1)(f) of the GDPR (legitimate interest in functionality and usability).

We may collaborate with advertising partners who help us make our offering more interesting to you. In this case, cookies from partner companies (third-party cookies) may also be stored on your device.

You can set your browser to inform you about cookie settings, allowing you to decide on a case-by-case basis whether to accept them or not. Instructions can be found here:

Please note that disabling cookies may limit the functionality of our website.

CONTACT

When you contact us (e.g. via contact form or email), personal data is collected. The data collected is specified in the respective form. This data is used solely to respond to your request or for technical administration purposes.

The legal basis for the processing is our legitimate interest in responding to your request in accordance with Article 6(1)(f) of the GDPR. If your request is aimed at concluding a contract, Article 6(1)(b) of the GDPR applies.

Your data will be deleted after your request has been processed, provided that there are no legal obligations to retain it.

PROCESSING OF DATA WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT MANAGEMENT

Personal data is collected and processed in accordance with Article 6(1)(b) of the GDPR when you provide it for the purpose of contract execution or when you open a customer account.

After the contract has been fulfilled or the account has been deleted, your data will be blocked and deleted after the statutory retention periods, unless you have consented to further use.

USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Registration for our email newsletter

When you register for our email newsletter, we will send you regular information about our offers. The only mandatory field is your email address. You will receive a confirmation email (double opt-in).

By confirming, you consent to the use of your data in accordance with Article 6.1 a of the GDPR.

You can unsubscribe at any time via the link in the newsletter. After you unsubscribe, your data will be deleted, unless otherwise permitted by law.

6.2 Sending email newsletters to existing customers

If you provided your email address during a purchase, we may send you offers for similar goods or services (Art. 6.1 f GDPR). You can object to this at any time.

PROCESSING OF PERSONAL DATA FOR ORDER PROCESSING

Your data will be shared with the delivery company and the payment processor to the extent necessary to fulfill your order (Art. 6.1 b GDPR).

Payment service providers

PayPal and SOFORT (Klarna Group) process payments as described in their respective privacy policies.

CONTACT FOR REVIEW REMINDERS

We may send you a one-time review request via email if you have given your consent (Art. 6.1 a GDPR). You can revoke your consent at any time.

USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Our website uses Facebook plugins from Facebook Inc., Menlo Park, CA, USA. These are implemented as HTML links to protect your data. Facebook Inc. is certified under the EU–US Privacy Shield.

9.2 Google+ plugins with Shariff solution

Our website uses Google+ plugins from Google LLC, Mountain View, CA, USA. Integrated as HTML links.

9.3 Instagram plugin with Shariff solution

Our website uses Instagram plugins from Instagram LLC, Menlo Park, CA, USA.

ONLINE MARKETING

10.1 DoubleClick by Google

We use DoubleClick by Google (Google LLC, USA) for ad optimization in accordance with Art. 6.1 f GDPR.

10.2 Google Ads Conversion Tracking

We use Google Ads and Conversion Tracking to measure the success of our campaigns.

WEB ANALYSIS

Google (Universal) Analytics

This website uses Google Analytics (Google LLC, USA) with IP anonymization (“anonymizeIp”).

You can opt out of this via this link: https://tools.google.com/dlpage/gaoptout?hl=en

RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel

We use Facebook Pixel (Facebook Inc., USA) for remarketing, based on your consent (Art. 6.1 a of the GDPR).

Google Ads Remarketing

We use Google Ads Remarketing (Google LLC, USA) to reach users with relevant ads.

You can disable ad customization here: https://www.google.com/settings/ads/onweb/

RIGHTS OF THE DATA SUBJECT

According to the GDPR, you have the following rights:

Right of access (Art. 15 GDPR)
Right to rectification (Art. 16 GDPR)
Right to erasure (Art. 17 GDPR)
Right to restriction of processing (Art. 18 GDPR)
Right to data portability (Art. 20 GDPR)
Right to withdraw consent (Art. 7.3 GDPR)
Right to lodge a complaint (Art. 77 GDPR)

Right to object

You have the right to object at any time to processing based on legitimate interest or for direct marketing purposes.

STORAGE PERIOD FOR PERSONAL DATA

The storage period for personal data depends on statutory storage periods. After expiry, the data is routinely deleted, unless it is still required for legal or contractual reasons.